In BMC Health Services Research, Nova Scholar Claudia M. Witt and coauthors examine how different healthcare utilization patterns influence acceptance of artificial intelligence (AI) and digital twin technologies in healthcare.
1,486 adults in Switzerland were categorized into five groups based on their healthcare utilization behaviour: conventional medicine users, complementary medicine users, integrative medicine users, self-treatment users, and pharmacy users. The survey assessed digital literacy, current use of digital tools, and attitudes toward AI and digital twins.
The study found that while most participants across all groups expressed willingness to use digital twin services, significant differences emerged based on healthcare preferences. These findings suggest that successful implementation of AI-based health technologies will require tailored strategies that account for users’ existing healthcare preferences and values.





